As part of this partnership, AOL is reserving premium inventory across our platform to support FIA and push out their amber alerts across desktop, mobile, and video. For such an important and sensitive campaign, FIA not only needed a high-quality set of inventory with an engaged audience to trust its brand with but a technology partner guaranteed to maintain that controlled, brand-safe- and viewable- environment. We created a private marketplace with Conversant using AOL’s MARKETPLACE by ADTECH, giving access to AOL’s most premium inventory, in recognition of our devotion to this cause. Last quarter alone, over 6 million impressions were served on behalf of FIA.

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